case studies.
Barlow brain & Body Institute
Role: Interim Creative & Communications Consultant
Project: (Formerly AFNI Seminars)
Responsible for complete rebrand/refresh. Re-named and put all sub-brands under Barlow Brain & Body Institute; Brand Strategy & Brand Messaging; Copywriter for: Website, Social Media, Paid Ads, Traditional Marketing Ads (magazines & direct mail) and Email Marketing, Coordinated Weekly Webinar, Responsible for PR, Video, Online Course Creation, Ideation and Marketing consulting.
Achievement: Client was previously selling his year-long consulting program for $14,000. We repackaged everything, created 3 different programs, and the highest one now sells for $62,590; over 20 have been sold in less than 2 years. Client had NO internet presence before we started with him; we have now helped him build a strong personal brand that’s known worldwide.
dubb.com
Role: Spokesperson & Video Personality
Project: Recruited by Dubb’s founder to represent the company and help create videos to promote Dubb.com. Responsible for being a Podcast Host, Script Writing, Creating Videos for Social Media and Paid Ads, Social Media Copywriter, Video Producing, & Brand Messaging. Video samples can be viewed HERE.
Achievement: Successfully produced creative videos that educated and engaged Dubb’s current customers and potential buyers. Check out this example: Dubb vs. Bomb Bomb video HERE.
Cecilian.
Role: Interim Creative & Impact Consultant
Project: Recruited by John Cecilian, founder of Cecilian., to help increase brand awareness through creative storytelling. Responsible for Creative & Brand Strategy for the website; crafted the tagline, “Real Estate Development. Simplified.” Created LinkedIn and YouTube strategy. Coached executives and helped develop personal brands for their Chief Experience Officer and Sales Executive. Project Managed Video production and sales webinar. Constructed a unique marketing campaign for top prospects. Represented Cecilian during a launch with one of their largest clients - Sunbridge
Achievement: Since leaving, Cecilian has recieved multiple rounds of funding and continues to grow. In addition, I helped their Chief Experience Officer, Debra Wyatt create a personal brand that led to building relationships with potential clients. She now owns her own successful consulting firm - WE Consulting.
PLANETARY CARE
Role: Brand Strategy Consultant
Project: Worked along side the COO and other team members. Was tasked with helping with Brand Messaging and Pitch Decks.
Achievement: Wrote and designed two presentations(quick turnover) for live webinars with the goal to educate, create relationships and build awareness for PC and their partners. Founder and COO were very impressed with the design and how I communicated their brand.
